Let's work together
Brand & web design ·
Guatemala → worldwide

Brand identity & websites,
built from strategy.

I'm Dana. I design brand identities and the websites they launch on. I think most design problems are actually strategy problems, so that's where I start, with the positioning and the message before anything gets designed.

Selected Work

I build brands that help foundersstand out and grow.

View all work →
OutSight brand identity design, embossed logo on cobalt blue
Brand Identity

OutSight
Astracy brand identity, the four-pointed star mark on a cosmic gradient
Brand IdentityWeb

Astracy
dropick rebrand and Point signage
RebrandStrategy

dropick
Clients in the US, Argentina, Spain & Portugal

Based in Guatemala City,working worldwide

+40
Projects completed
+5
Years designing

Final year of design school, running a studio, and writing a thesis on how AI should deepen creative thinking, not replace it. I test everything on real client work.

More about me

My design process,from discovery to launch.

  1. Discover

    We dig into your positioning, your audience, and what actually makes you different.

  2. Story & Motion

    Your brand's story, and how it moves: concept, identity, the way it comes alive.

  3. Build

    Design and build: the identity system and the website it lives on.

  4. Launch

    Out into the world, ready to launch and handed over clean.

What I build

Three ways in.One way of thinking.

Brand

Positioning, identity system, color, type, and your logo animated as standard. From $1,200.

Brand packages →
Web

Designed, written, and built to launch, then hosted and maintained so you never think about it again. From $2,200.

Website packages →
Motion

Animated logos and brand motion that move. Standard in every brand, or a project on its own.

See motion →
What clients say

What it's like towork with me.

Dana didn't just design a brand, she understood our business, our vision, and turned it into something that actually looks like the future we're building.

EcoDeliver FoundersAstracy, brand identity

I bet you never had a client that accepted everything on the first turn. We're loving everything you're showing us.

OutSight TeamFull identity, zero revisions

I've worked with Dana on so many different things, and she always understands exactly what I want. I love how she works. I never worry about the work, I know I can just ask and she'll deliver. I'm completely confident in what she does.

MariellaReality Telling

Join The Thinker's Blueprint

A newsletter for designers who want to think like creative directors. Strategy, AI as a thinking tool, and the frameworks I'm building in public.

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For founders who think visually

Got a brandto figure out?

I take a small number of projects at a time so I can actually think about them. If you want that kind of attention on your brand, start here.

Start a project →

Currently booking for July